Vision
We are dedicated to empowering mission-driven founders who are leading high-potential, tech-enabled startups. We know it is possible for companies to deliver strong financial returns but also create measurable and sustainable impact.
Objectives
1
Invest in companies with leadership that represents the markets they serve.
2
Identify investment opportunities in which impact is directly linked to financial returns (i.e. impact fuels the growth flywheel).
3
An elevated focus across the industries in which we invest on impact data to help drive buying and investment decisions.
Methodology
Testing
Experiment with new features, products, services, and interventions with a controlled group of users or customers
Learning
Collect, review, and react to the experiment’s findings (by looking at quantitative data, through qualitative interviews, surveys, etc.). Modify as needed to maximize positive results.
Validating
Take ample time to show positive results. This may vary case-by-case, from a few weeks to a full year. Publicly available data and third party research can also be used in this process.
Implementing
Plan and execute the experiment more substantively and formally so that you can prepare to expand.
Scale
Expand the experiment into a formal program or offering to all customers, end users, and/or beneficiaries. Part of this step is to formally commercialize the offering, ensuring that the impact is effectively harnessed to also drive business growth.
Strategies
Vet companies during diligence to ensure that the founder has a track record aligned to impact and that business growth depends on positive impact.
Help companies better tell their impact stories to drive business growth by strategizing and executing external research, impact reports, and case studies at conferences, in campaigns, webinars, and more.
Connect companies with third party research institutions in our partnership network to conduct and report on analysis.
Anticipated Outcomes
Increased investment in companies led by founders who represent the constituents.
Strong impact reporting among portfolio companies tailored to drive growth through credibility and real results.
An elevated focus across the industries in which BRV invests on impact data to help drive buying and investment decisions.
Apply to our Portfolio
More questions? Reach out! info@brassring.vc