HOW WE WORK

Crossing the Seed-to-Series-A Chasm

Brass Ring Ventures is founded on a simple belief and rooted in real-life experience: that the transition from early traction to scalable growth is the most fragile and consequential stage of company building.

This is when founders must turn early momentum into a repeatable, resilient business, and it requires operational discipline, strategic clarity, and expert support.

Brass Ring Ventures focuses on this pivotal moment. We partner with founders developing solutions focused on the future of learning and work, helping them build the operational discipline and go-to-market savvy required for sustained growth.

Operator-Led Investing

We believe venture capital works best when operators don’t just advise founders—they build alongside them. 

Our model goes beyond providing access to a network of leaders who have built, scaled, and exited companies. We embed with founding teams, working directly through the strategic and tactical challenges that determine whether a business can scale.

This selective, hands-on approach helps founders navigate critical decisions, reduce risk, and move from early success to sustainable growth. As a result, our portfolio companies develop the systems, processes, and discipline required to reach Series A and beyond.

The Opportunity

What We Look For

We work with a small number of companies each year that meet a high bar for traction, market opportunity, and team readiness. Our typical investment profile includes companies that:

Are generating $500K–$3M in revenue

Operate in markets with $1B+ addressable opportunity

Have strong founding teams with relevant sector experience

Demonstrate early customer validation and retention

Build differentiated technology or business models

This disciplined approach allows us to focus our time, effort, and investment capital on the companies best positioned to scale.

The Growth Studio

Supporting the Journey to Scale

The Growth Studio is where Brass Ring does its deepest work. We partner with a vetted group of companies to strengthen execution and prepare them for scalable growth. Through targeted collaboration with experienced operators, companies gain access to guidance and support across key areas of company-building, including:

Go-to-market strategy

Financial planning and capital strategy

Product development and roadmap clarity

Operational systems and team, board, and advisory structure

Scaling internal processes and decision-making

Executive leadership development and communications

Entry into the Growth Studio is selective, and for many companies, it serves as the pathway to investment. The goal is simple: help founders move faster, make stronger decisions, and take the next big steps.

The Brass Ring Model

STEP 1

Evaluate

Companies are assessed against the Six Ts framework for fit and readiness

STEP 2

Select

A small number of companies are invited into the Growth Studio

STEP 3

Build

Operators embed to strengthen execution across critical functions

STEP 4

Invest

Capital is deployed into the strongest opportunities within the portfolio

STEP 5

Scale

Continued support through Series A and beyond for sustained growth

What Partnership Looks Like in Practice

No two companies face the same path to scale. Our role is to help founders navigate their pathway with clarity, experience, and the right operational support. Through direct, embedded work, portfolio companies gain:

A Team of Operators

A team of operators who have built and exited companies together

Experienced Practitioners

Experienced practitioners across core business functions including sales, finance, operations, product, and marketing

Structured Engagements

Structured, hands-on engagements focused on execution during critical growth stages

A Broad Network

A broad network of investors and industry leaders who support the next generation of category-defining companies

What Founders Are Saying

BRV has played a big role in helping us sharpen our GTM strategy and bring more discipline to how we manage deals. Their support has been hands-on, practical, and easy to apply right away. They’ve also opened doors to relationships that turned into formal partnerships, which has helped us build a stronger pipeline and a more effective overall motion.

David Gonzalez
Co-Founder, CEO
Arbol

Miriam has brought real, practical experience to our go-to-market thinking. One of her most valuable contributions was sharing how she's approached early adopter programs in edtech — a model we adapted and made our own, and it's working. We closed our first dozen 12 paying B2B customers in four months. Beyond that, she consistently challenges us to think bigger than our current focus and brings perspectives we hadn't considered. That kind of outside-in thinking is exactly what you want from an advisor.

Joel Nicholson
Co-Founder, CEO
Youthfully

The BRV team has truly lived the founder journey, and it shows! Through the studio, I felt like I had a real sounding board for fundraising and go-to-market strategy. When I needed additional resources, BRV had top-notch talent ready to go and helped set up the engagement for success.

Sruti Bharat
Founder
Campground Systems

The BRV team has added tremendous value through the Growth Studio, from helping us build a winning go-to-market strategy, bring in our first sales hires, develop our market positioning, refresh our brand, develop a financial plan, and close early financing. Miriam’s industry expertise and expansive network have been an incredible asset to our team.

Abby Leas
Co-Founder and CEO
ClassBank

The BRV team has been instrumental in our company’s growth. Through their strategic guidance and hands-on support, we’ve significantly strengthened our approach to leadership, revenue, and overall execution. Miriam and Joel, in particular, have become trusted mentors throughout our journey.

Berni Sánchez
Co-Founder and CRO
Edbinder

Working with BRV has been an incredible experience. They are operators at heart and they truly understand the journey of founders in the space. That is extremely rare. The insights they provide have a meaningful ROI, and their ability to showcase outcomes is what sets them apart from other investors. I’m excited to continue our journey with the team.

Sonny Thadani
CEO
Robin